Opening a new business is an exciting, yet daunting venture that involves great risk, but if done well, can reap a lucrative reward. Starting your business off on the right foot is key to catapulting it into success. So, when it comes time to open, having intrigued customers waiting at your doorstep on day one can go a long way. Here are our three tips for generating hype around your business, before those doors swing wide.

Step 1: Install your shopfront signage early

There’s no doubt retail stores and cafes, especially those that are located in high-traffic areas, benefit from attractive, well-crafted signs. But when installed early, business owners can leverage the humble shopfront sign by exposing their brand or product to passers-by in advance, and in turn, generate intrigue and talk amongst locals.

Step 2: Get the word out around town

Branding your vehicle with wrap signage is a fuss-free way to get the word out about your new business into different areas of your city. As a portable sign, a car wrap offers the potential of leaving thousands of impressions on drivers, commuters and pedestrians.

Step 3: Banners and flags on opening day

By now, with your shopfront signage and car wrap creating all the buzz around town about your business, you’re going to need a spiffy new flag to let people know you’re open. Simple and affordable, you can choose a standalone banner to be placed curbside, or a hanging banner to be tied to your fence or shop facade.

Generating excitement and interest in your new business before it even opens can be as simple as taking these three, tried-and-tested steps. Ready to get started? See what we can do to make your signage work for you.

A nice example here of a pretty poor ad turned a lot more effective.

Click the image for the full story

Keep it simple, especially on billboards – people just don’t have time to digest a large amount of information.

The more information you cram on a billboard, the less people will remember it.

~ Tony

You know those big signs, usually on the side of the highway? Blink, and you’ll miss them. How effective are they really?

An American advertising company put up some billboards to promote a fictional drug that supposedly makes you more popular. They didn’t include a website addrss, or any contact information at all, but the website they built for this fictional product still saw a massive 58,000+ hits.

That’s pretty good going for an imaginary product!

Interesting:

• Most visitors came from Google (searched for product after seeing signage)
• 45% of visitors were on mobile devices

Worth some thought.

Cheers

Tony

We’ve been doing some signage for a beachside business today and it’s ready to be installed.

In a surprise to no-one, many of the lads are keen to go and install it.  They weren’t quite so keen to do the install last week when it was wet and cold!

We do a lot of beachside signage here on the Gold Coast and there are a very aspects to bear in mind – the biggest being that the sign is going to be hit with a lot:

Signs get hit with all sorts of things

• sand
• salt water
• salty sea air
• sun

Your beachside sign needs to be able to cope with that (and more) – give us a yell on 5523 3553 to find out the best material to use for your signage.

Cheers

Tony

One you’re designing your new Gold Coast and beyond signage, one of the most important things is to ensure you don’t bombard the viewer with information.

Ideally, you want have 1-2 clear messages – that’s all someone’s going to retain.

If you have more information than that, chances are they won’t even remember the big important bits! They’ll get overloaded and switch off.

So: Keep it simple!

We love to support our local businesses, and we love that they make it so easy! Here’s an example of some Gold Coast signage.

The Vege Shed is a produce store who specialise in high-quality produce grown locally without spray. And their vegetables are every bit as good as the sign makes them look!

Cheers

Tony

Pardon the pun, but we’ve hit a home run with this great sign for a Gold Coast Baseball team! ;o)

We love it!

Cheers

Tony

Here at NR Signs, we know the importance of having a great shop front and making yourself stand out from the street!

Your storefront is the first thing people see and is where customers will make their first impressions of your store. If you’re wanting their business it’s vital you make a good first impression.

On top of that, your shop front helps the customers locate you and potentially draws in new customers. So it’s important that it stands out and is clear!

Here are some examples of different storefront signs.

Mazda Tweed Coast storefront has 3D signs that catch your eye and attention. There is no way you can miss them. They also have window signage which displays the latest car models or end of year deals which can also entice customers in.

Neighbourhood espresso has a clean and clear sign right out the front. The sign is sleek, simple and does the job!

P.Smith and Son shop front cannot be missed. They have signage from every angle which helps grab the attention of the public.

There are so many different types of signs that can be used for storefronts and all serve a great purpose. They help customers locate you and create the first impression of your store.

Here at NR Signs we know how to make a good sign and can do all different types of signs to suit your business. Contact our friendly team today on 07 5523 3553.