How effective are billboards?

You know those big signs, usually on the side of the highway? Blink, and you’ll miss them. How effective are they really?

An American advertising company put up some billboards to promote a fictional drug that supposedly makes you more popular. They didn’t include a website addrss, or any contact information at all, but the website they built for this fictional product still saw a massive 58,000+ hits.

That’s pretty good going for an imaginary product! Read more.

Interesting:

  • Most visitors came from Google (searched for product after seeing signage)
  • 45% of visitors were on mobile devices

Worth some thought.

Cheers

Tony

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