How to Create Excitement & Interest in Your Business Before Opening

CREATE EXCITMENT BEFORE OPENING

Opening a new business is an exciting, yet daunting venture that involves great risk, but if done well, can reap a lucrative reward. Starting your business off on the right foot is key to catapulting it into success. So, when it comes time to open, having intrigued customers waiting at your doorstep on day one can go a long way. Here are our three tips for generating hype around your business, before those doors swing wide.

Step 1: Install your shopfront signage early

There’s no doubt retail stores and cafes, especially those that are located in high-traffic areas, benefit from attractive, well-crafted signs. But when installed early, business owners can leverage the humble shopfront sign by exposing their brand or product to passers-by in advance, and in turn, generate intrigue and talk amongst locals.

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Step 2: Get the word out around town

Branding your vehicle with wrap signage is a fuss-free way to get the word out about your new business into different areas of your city. As a portable sign, a car wrap offers the potential of leaving thousands of impressions on drivers, commuters and pedestrians.

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Step 3: Banners and flags on opening day

By now, with your shopfront signage and car wrap creating all the buzz around town about your business, you’re going to need a spiffy new flag to let people know you’re open. Simple and affordable, you can choose a standalone banner to be placed curbside, or a hanging banner to be tied to your fence or shop facade.

Banners Gold Coast

Generating excitement and interest in your new business before it even opens can be as simple as taking these three, tried-and-tested steps. Ready to get started? See what we can do to make your signage work for you.

New year, new sign

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January is the month of new year’s resolutions. While getting fit, finding that special someone, or reaching career milestones are all noble ambitions, there’s one that we think is particularly important for your business in 2017: making sure your signage is up to date.

We know, we know, it doesn’t sound like the most exciting goal to have on your resolution checklist. But it could work wonders for your business this year.

How do you know if you’re due for a new sign? Get out your pen and paper, jot down this list, then hop out the front of your shop and see if you can check the boxes.

1 – Is your sign’s colour fading?

If your sign is looking a little pale due to the effects of age and weather, your business may not be visible to passers-by. Brightness and contrast attracts the eye, and signage is meant to do just that.

2 – Is your sign peeling?

Your sign cops a lot throughout the year. From the rain, hail, and sun damage during summer, to snow, frost and dew in the winter, it’s always taking some kind of a beating. Over time, this may cause your business sign to peel like an Aussie’s sunburnt skin after a day on the beach. And that’s not fun for anybody.

Make sure your sign is looking spick and span to give first-time customers a good impression of your business.

3 – Are the business details up to date?

Has your business name changed since you last had a sign installed on your shop front? Have you had a brand refresh, with a new logo and colour palette? Keeping your business’ branding consistent reassures customers of your expertise, and this includes having up-to-date signage, even if the changes are slight.

Did you check any one of these boxes? If so, it’s time to give us a call. We’ll sort your Gold Coast and Tweed signage needs out.

How to make your business sign portable

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If you’ve ever been to any kind of exhibition, you would have seen your fair share (pun intended) of retractable banners.

Simple, yet powerful

These handy, portable signs are one of the simplest marketing investments you could make if you own a business that depends on face-to-face and walk-in sales. Making use of one to emphasise your product’s features, your logo, or special offers, works to draw the attention of passers-by, and if well-designed, makes your brand stand out from the rest.

For conferences and conventions

Retractable banners have also become a staple at conferences and conventions, utilised as directional signs. By placing these portable signs throughout the venue, conference attendees can be easily pointed toward what they’re looking for.

Versatile, easy to use, and portable

Whether you’re using a retractable banner for a small stall at a trade show, or for your own large-scale conference, the ease of use, portability, and versatility makes this humble sign a fail-safe choice for any event.

 

How to choose your shop front signage

Before you hire your staff, before you fit out and stock, and certainly before you open the doors of your brand new shop, you’ll need a slick sign out the front to let passers-by know you mean business.

We all know that signage is essential to any shop front business. But it’s come a long way since the old “hang out your shingle” days. There’s a whole host of signage options to choose from, and with a sign being the first thing your potential customers see, you’ll want to choose one that makes the right impression.

Read on to see what sign is right for your shop.

Fabric Banner Sign

Print your shop front sign on vinyl or other durable fabric, which can be hung to face the footpath, attracting pedestrians into your store.

Banners Gold Coast

Illuminated Sign

If you own a business that’s open during the night hours, an illuminated sign is a worthy investment, especially for bars and restaurants. Generally, illuminated shop signage attracts 35% more views, too.

We have prefabricated light boxes available, or we can custom build one to suit your needs.

Oculus

Painted Glass

Making use of your shop front’s glass can be an elegant and understated way to display signage. 

Painted Plywood Sign

A simple, yet classic choice, is the painted plywood sign. Like the fabric banner sign, smaller types can be hung to face pedestrians on the footpath, adding a sense of old-time charm to your business.

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Spoiled for choice

Still can’t decide? Give us a call. We know what we’re talking about when it comes to creating effective shop front signage.

Just in case you don’t know how

In riveting signage news, a building site manager in Perth, who remains anonymous, has found some peculiar directions affixed around men’s restrooms.

We’re sure the creators of said signs had good and reasonable intentions when they thought up of the highly informative notices, which include the description and use of a toilet brush, and a head’s up about “strong winds.”

Particularly curious, is this sign, which seems to indicate there must have been at least one instance in which a dunny user has opted to forgo the toilet set for the floor instead. Very interesting.

We can’t say we’ve ever been commissioned to complete a sign like this one, but hey, if the situation is dire, we can help out. Mind you, we’d get a good chuckle out of it.

Toilet Signage

Get Your A-Game on with A-Frame Signs

“The bigger, the better” is true a lot of the time with signs, but not in every circumstance.

A-frame signs are a big win for small businesses, because it catches customers at their eye level just as they are walking past shops.

They are fairly small, which makes them easily portable, but their effectiveness should never be understated.

Most customers will walk into your shop on impulse, so you catch as many as you can with these handy little signs… happy days!

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3 Things You Must Know About Signs

Signs are the most important form of advertising.

Here’s three reasons why:

  1. It instantly tells your customers who you are and what you can do to help them
  2. 85% of your customers are within 10km of your business
  3. Most customers are driven by impulse. That means when they see a sign that is relevant to their needs, they will stop what they are doing and walk into your shop or get in touch with your business, which drives more sales.

Signage will always be relevant and important!

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The History Of Signs

Signage dates back to to when man first figured out a way to express himself artistically.  Man has always used Signs and symbols.

Way back when man drew on cave walls to capture his feelings, communicate and advertise goods and services – he was using signage.

Yes signs date back to caveman.

They have come a long way since then!

Get The Most Out Of Your Signage

We all want to make the most out of our marketing investments, so it’s always a great idea to make you keep your business signs in great condition.

As experts on all things signage on the Gold Coast, we have a few handy tips to keep your signs in mint condition.

Business signage tips

  1. Always make sure your signs are weather proof if they are outside. We ensure all our our signs are suitable for the weather conditions they will be in.
  2. Put yourself in your customers shoes, and find out the best spots to place your signs
  3. Take good care of your signs – don’t use any harsh cleaning products that might affect the colour. A bit of mild detergent and water works great!

We have plenty more tips up our sleeve, so don’t hesitate to get in touch with us to find out more ways to get the most out of your business signage!

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Some Great Recent Work

We’ve been busy bee’s as usual, making great signs for our clients that have been working wonders!

Have a look at some of our most recent stuff:

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