New Year, New Sign

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2018 is here: calendars have rolled over, gyms and health club memberships are filling up, and half the office is on about to embark on a brand new diet. Of course, despite our best intentions, the vast majority of our New Year resolutions end up forgotten or discarded, but when it comes to your small business signage you have a chance to make a real, meaningful change that will benefit your business for years to come: install a brand new sign!

Here’s why this idea makes so much sense and why you should consider making the change for your storefront:

New Branding

The start of a brand new year is an opportunity for people and companies alike to change their approach and refine their image. A fresh front of house sign tied in with your business’s re brand can be refreshing for customers and a perfect opportunity to attract more.

Holidays are Over

Christmas and New Years are finally behind us and with that goes the mayhem of buyer frenzy. It can particularly be a hard time for businesses to make a high volume of sales and is likely all of your Boxing Day sales/New Years promotion signage needs to be taken down. It’s time to brand a new business sign.

NR Signs are Open for Business

Our friendly and talented team may have over indulged a little on the Chrissy ham and New Years bevies, but we are ready and raring to kick 2018’s arse with some seriously cool sign making!

Big, Bold and Billboard

By-Georg

Billboards are a big, popular and effective way to advertise your business to a lot of people at once. The best billboards are positioned on busy highways or intersections; just think of how many people would be seeing your message every single day if you had a billboard!

Why else are billboards the best way to go in terms of sign advertising, we hear you ask? Well…

Frequency and Repetition

As we said before, the best billboards are in busy areas where hundreds or thousands of people walk, ride or drive by each day; and that’s just one way! If they’re traveling to and from work on the same road, they will see the billboard more than once in a day. And if they drive the same route every day, the frequency and repetition of people being exposed to your message is high!

Bigger is Better

BAM! Billboards are pretty hard to miss. They’re big, bold, colourful and effective. The more your message sticks out, the more eyes you will have on it. Think about it, do you look at billboards when you’re driving? We know you do.

The Great Outdoors

Outdoor signage is effective because of its constant exposure to people. There’s no turning it off or shutting it behind closed doors. There is 24/7 exposure to the world and its consumers when your message is big and bold and out for everyone to see.

Guaranteed Audience

You may spend money on online advertising that no one or very little people will see. Or you may spend it on targeted a very specific demographic of people that may not actually be that effective. With billboard advertising, you are guaranteed exposure and you are targeting a wide and diverse market, who knows who will be interested?

So, if you’re after a sign that reaches a diverse and wide range of people 24/7, billboards are for you.

Contact NR Signs today to talk to one of our signage experts about your billboard ideas.

Why You Should Choose Car Sign Advertising

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Want to get your business noticed in the easiest way possible? Here at NR Signs, we create signs, wraps and stickers for all modes of transport. All you need to do is drive and let your ad do the rest.

So, why should you get vehicle signage? Read on…

Be Seen Everywhere

Think about it, if you drive a car, van, trailer or any other kind of vehicle around more people are going to see it. Vehicle advertising can reach more people than billboards, radio mail advertising. Also, vehicle advertising is more memorable and noticeable on the roads than traditional form of advertising; that means more exposure to more people.

Grabbing Attention

If your signage is original, bright and colourful it will stand out in a crowd of mundane vehicles on the roads. No one really expects a colourful and fun graphic on the side of a Honda, do they?

Less Aggressive Way of Advertising

There is nothing worse than getting right into a television show only to be interrupted by a string of advertisements that you have no real interest in. Vehicle advertising is a less aggressive way to get your business/message seen. People don’t have to read it if they don’t want to, and if they do they’ll most likely be new customers.

Bang for Your Buck

Billboards, radio, print and broadcast advertising can be extremely costly (especially if you want a prime-time spot). Vehicle advertising has been proven to be considerably cheaper than more obvious advertising outlets. Less money but more exposure? Amazing!

Vehicle signage is a cost effective and brilliant way to advertise. Whether it’s a wrap, sticker or one-way vision, NR Signs have done it all.

If you want an effective and high-quality sign for your vehicle, talk to NR Signs now.

What Makes a Great Sign

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Here at NR Signs we’ve seen our fair share of good and bad signs. We always want the best for our clients, so we have devised a list of what it takes to make your sign a great one.

Where Is It Going?

Inside? Outside? Near the road? On the side of a building? Knowing where your sign will be (and the environment that will be surrounding it) will help you determine size, shape, materials and style.

Know Your Brand

If your business colour scheme is red white and yellow, don’t have colours like fuchsia or green or purple covering your sign. Keep it consistent with your brand (this also helps people remember your logo/name/look in the future).

Don’t Overcrowd

Have one message for your one sign; and stick to it. Don’t overdo it with too much information on such a small space. People are less likely to look at a sign if it is busy, crowded and hard to read. Keep it simple, keep it clean.

Get Creative

Although you should keep your sign simple and on-brand, you can also get creative with it. Think of fun textures and designs you can use in different areas. Why not go for a quirky one-liner to get people to notice your sign? Think outside the box and stand out from the rest.

Typography

With your new fun and simple design you should pick a font (maximum two) that coincides with the design. Make sure your sign is easy to read and easy to understand. There’s no use having super cursive writing that no one can read if you’re a timber company, right?

Get It Done at NR Signs

To ensure your sign is the best of the best, get it made by the best of the best! Here at NR Signs we will make sure your sign is exactly what you want, and better. We have years of experience so you know that you can trust us!

Little, big, illuminated, no matter what kind of sign you want, we’re here to produce it. Give us a call on 5523 3553 and tell us all about what you want for your sign.

To Light or Not To Light?

NR signs quote - yellow

Everything these days is bigger and brighter than the past, but does that mean our signs have to be as well? When you’re picking a sign for your business you want it to be just right. Eye-catching, easy to read, conveying a message. So, do you go with a stock-standard sign or an illuminated one? We’ve weighed the pros and cons of each, so you don’t have to.

Illuminated Signs

Pros:

  • Eye-catching: You want people to see and notice your sign because, well, that’s what a sign is for. Using LED lights in your signs makes them brighter and makes them stand out. People love bright and shiny things, and your sign could be one of them.
  • Seen 24-hours: A standard sign could have all the colours of the rainbow with catchy wording and a fun logo and would still be missed when the sun goes down. Lit up signs will obviously be seen during dark hours and therefore will most likely have more eyes on it.
  • People will be impressed: Again, people love shiny and bright things. People are more likely to be impressed by an illuminated sign rather than a plain black-and-white one. If people are impressed by your sign, imagine how impressed they’ll be with you!
  • Options, options, options: With an LED sign you can configure it however you like. It can flash, dash, change colour, animate and move. The versatility of this sign means you aren’t stuck with one option forever.

Cons:

  • It may not be for your business: If you’re an accounting firm or a surgeon’s office it may not be appropriate for you have a dancing LED illuminated sign out the front. Fun and funky signs like this may counteract your ‘serious’ business approach.
  • Energy: To power an illuminated sign you will need to use power which is electricity which is money. Think of all the different ways you could be spending that money?
  • It may not be seen: if you want an illuminated sign on the 15th floor of an office building where no one except your employees enter and exit, this may not be for you. The flashing and bright lights will be wasted on people who will eventually become numb to it and ignore it.

Standard Signs

Pros:

  • You can design it how you want: unlike LED signs that are made up of light tubes, standard signs allow for more details and artistry when it comes to design. You can have any shade of colour you want (not just neon) and can be as delicate or not as you please.
  • Less expensive: There is little-to-no maintenance for a standard sign. Apart from giving it a clean every now and then you don’t have to pay for electricity bills to make it flash.
  • The bigger, the better: In some cases the bigger the sign you have, the better. If you want a large sign on a door or outside you business you can make it as big or as small you like. If it were illuminated it would be difficult to format, create and run if it were to be a larger sign.

Cons:

  • Light may be better: If you’re competing with other businesses who have illuminated signs, a standard sign may not be right for you. It would get lost in the landscape and would not get noticed as much as you would like.
  • Technology: These days everything is electronic and technologically powered. To have a black-and-white matte sign the size of an A3 piece of paper can be considered boring and unapproachable. Illuminated signs could bring you into the 21st century.
  • Your business: if you’re a circus, entertainment province, or a lighting store, the brighter the better. You want to be seen as fun and out-there and you can do that with flashing and dancing lights.

 

Now that you’ve put the pros against the cons, you’ll know what sign is right for you. When you make up your mind, give us a call.

How to Create Excitement & Interest in Your Business Before Opening

CREATE EXCITMENT BEFORE OPENING

Opening a new business is an exciting, yet daunting venture that involves great risk, but if done well, can reap a lucrative reward. Starting your business off on the right foot is key to catapulting it into success. So, when it comes time to open, having intrigued customers waiting at your doorstep on day one can go a long way. Here are our three tips for generating hype around your business, before those doors swing wide.

Step 1: Install your shopfront signage early

There’s no doubt retail stores and cafes, especially those that are located in high-traffic areas, benefit from attractive, well-crafted signs. But when installed early, business owners can leverage the humble shopfront sign by exposing their brand or product to passers-by in advance, and in turn, generate intrigue and talk amongst locals.

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Step 2: Get the word out around town

Branding your vehicle with wrap signage is a fuss-free way to get the word out about your new business into different areas of your city. As a portable sign, a car wrap offers the potential of leaving thousands of impressions on drivers, commuters and pedestrians.

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Step 3: Banners and flags on opening day

By now, with your shopfront signage and car wrap creating all the buzz around town about your business, you’re going to need a spiffy new flag to let people know you’re open. Simple and affordable, you can choose a standalone banner to be placed curbside, or a hanging banner to be tied to your fence or shop facade.

Banners Gold Coast

Generating excitement and interest in your new business before it even opens can be as simple as taking these three, tried-and-tested steps. Ready to get started? See what we can do to make your signage work for you.

New year, new sign

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January is the month of new year’s resolutions. While getting fit, finding that special someone, or reaching career milestones are all noble ambitions, there’s one that we think is particularly important for your business in 2017: making sure your signage is up to date.

We know, we know, it doesn’t sound like the most exciting goal to have on your resolution checklist. But it could work wonders for your business this year.

How do you know if you’re due for a new sign? Get out your pen and paper, jot down this list, then hop out the front of your shop and see if you can check the boxes.

1 – Is your sign’s colour fading?

If your sign is looking a little pale due to the effects of age and weather, your business may not be visible to passers-by. Brightness and contrast attracts the eye, and signage is meant to do just that.

2 – Is your sign peeling?

Your sign cops a lot throughout the year. From the rain, hail, and sun damage during summer, to snow, frost and dew in the winter, it’s always taking some kind of a beating. Over time, this may cause your business sign to peel like an Aussie’s sunburnt skin after a day on the beach. And that’s not fun for anybody.

Make sure your sign is looking spick and span to give first-time customers a good impression of your business.

3 – Are the business details up to date?

Has your business name changed since you last had a sign installed on your shop front? Have you had a brand refresh, with a new logo and colour palette? Keeping your business’ branding consistent reassures customers of your expertise, and this includes having up-to-date signage, even if the changes are slight.

Did you check any one of these boxes? If so, it’s time to give us a call. We’ll sort your Gold Coast and Tweed signage needs out.

How to make your business sign portable

retractable-banner-signs

If you’ve ever been to any kind of exhibition, you would have seen your fair share (pun intended) of retractable banners.

Simple, yet powerful

These handy, portable signs are one of the simplest marketing investments you could make if you own a business that depends on face-to-face and walk-in sales. Making use of one to emphasise your product’s features, your logo, or special offers, works to draw the attention of passers-by, and if well-designed, makes your brand stand out from the rest.

For conferences and conventions

Retractable banners have also become a staple at conferences and conventions, utilised as directional signs. By placing these portable signs throughout the venue, conference attendees can be easily pointed toward what they’re looking for.

Versatile, easy to use, and portable

Whether you’re using a retractable banner for a small stall at a trade show, or for your own large-scale conference, the ease of use, portability, and versatility makes this humble sign a fail-safe choice for any event.

 

How to choose your shop front signage

Before you hire your staff, before you fit out and stock, and certainly before you open the doors of your brand new shop, you’ll need a slick sign out the front to let passers-by know you mean business.

We all know that signage is essential to any shop front business. But it’s come a long way since the old “hang out your shingle” days. There’s a whole host of signage options to choose from, and with a sign being the first thing your potential customers see, you’ll want to choose one that makes the right impression.

Read on to see what sign is right for your shop.

Fabric Banner Sign

Print your shop front sign on vinyl or other durable fabric, which can be hung to face the footpath, attracting pedestrians into your store.

Banners Gold Coast

Illuminated Sign

If you own a business that’s open during the night hours, an illuminated sign is a worthy investment, especially for bars and restaurants. Generally, illuminated shop signage attracts 35% more views, too.

We have prefabricated light boxes available, or we can custom build one to suit your needs.

Oculus

Painted Glass

Making use of your shop front’s glass can be an elegant and understated way to display signage. 

Painted Plywood Sign

A simple, yet classic choice, is the painted plywood sign. Like the fabric banner sign, smaller types can be hung to face pedestrians on the footpath, adding a sense of old-time charm to your business.

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Spoiled for choice

Still can’t decide? Give us a call. We know what we’re talking about when it comes to creating effective shop front signage.

Just in case you don’t know how

In riveting signage news, a building site manager in Perth, who remains anonymous, has found some peculiar directions affixed around men’s restrooms.

We’re sure the creators of said signs had good and reasonable intentions when they thought up of the highly informative notices, which include the description and use of a toilet brush, and a head’s up about “strong winds.”

Particularly curious, is this sign, which seems to indicate there must have been at least one instance in which a dunny user has opted to forgo the toilet set for the floor instead. Very interesting.

We can’t say we’ve ever been commissioned to complete a sign like this one, but hey, if the situation is dire, we can help out. Mind you, we’d get a good chuckle out of it.

Toilet Signage