Why do I need signage?

Four reasons a sign is a necessity for your business

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As a brick-and-mortar business owner, you’d likely already know that signage is not a choice, it’s a necessity. A sign tells your customers and passers-by “we’re here!” But there’s a myriad of other benefits to having a sign for your business. Here are just some.

Out of sight, out of mind

It’s obvious that signage exists to indicate the location of your business to current customers. But this isn’t the primary goal.

Let’s use Peter’s iPhone Repairs to illustrate an example. Hundreds of commuters drive past Peter’s business each day, but not every one of them have a broken iPhone. Julie is one of these commuters. One day, Julie’s dog uses her iPhone as a chew toy, and suddenly, Julie needs an iPhone repairs expert.

So who comes to mind first? Peter, of course. His clear, and well-designed sign stands proudly in front of his business, so when people like Julie need his services, he’s the first that comes to mind. If you’re not in sight, you’re not in mind.

 
Shop front signage

Brand recognition on the road

That’s all well and good for brick-and-mortar businesses, you may say, but what about me, the sole trader?

Now, now. Don’t get sassy. We have a solution for that, too. Getting your car wrapped with signage will boost your brand recognition, and promote your business to thousands of drivers on the road.

Small car sigange

Signage is cost effective

As a one-off expense, signage is a cost-effective form of marketing, it’s cost-per-thousand (a method used to measure the reach against cost of potential customers), significantly lower than other traditional advertising methods.

First impressions count

Your signage could be the first impression a potential customer receives of your business.

An outdated, faded, broken, or poorly-designed sign will cause customers to ignore, forget about, or run away from your business.

However, if your sign is well designed, aesthetically pleasing, and printed by signage experts, you’ve got nothing to worry about.

That’s where we come in.

We know what’s what when it comes to printing incredible quality signs and car wraps, and have the repertoire to prove it.

Want to learn more? Read our tips on creating eye-catching, effective, signage designs.

 

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