As many Australians (all males over the age of 18) know, an Esky is an essential part of who we are. Here’s a groovy Esky we signed – love the lid. Looks like real beers! Pretty cool way to get your brand noticed. Cheers! Tony
A Wonderful Example of A Clear (Through Slightly Shaded!) Message
A nice example here of a pretty poor ad turned a lot more effective. Keep it simple, especially on billboards – people just don’t have time to digest a large amount of information. The more information you cram on a billboard, the less people will remember it. ~ Tony
Vinyl Lettering Works – The Low Down
We get a lot of calls about vinyl lettering. Vinyl Lettering is a fantastic way to get your message across. It’s sturdy – fade and shrink resistant and will last for years, even under extreme conditions, making it perfect for a less-than-pristine-environment. Plus, it’s available in a wide range of colours, including: metallic, metalized, holographic, […]
Clear Message for your Signage
One you’re designing your new Gold Coast and beyond signage, one of the most important things is to ensure you don’t bombard the viewer with information. Ideally, you want have 1-2 clear messages – that’s all someone’s going to retain. If you have more information than that, chances are they won’t even remember the big […]
Why so serious?
Who says a sign can’t have a sense of humour? A good laugh might help your sign be remembered. Found at 25 Funny Signs
Location, Location, Location…
So you’ve designed the ultimate sign for your Gold Coast business. It looks great, it has a clear concise message, and makes it clear to the customer what you’re offering, and what they should do about it. But where do you put it? Location matters with your signage. Have you ever noticed that when you […]
Clear, Crisp and Tasty!
We love to support our local businesses, and we love that they make it so easy! Here’s an example of some Gold Coast signage. The Vege Shed is a produce store who specialise in high-quality produce grown locally without spray. And their vegetables are every bit as good as the sign makes them look! Cheers […]
Creative Signs Work
Some more fantastic designs here. Wow! My favourite is probably the one from the Miluwakee Public Library – pretty clever! ~ Tony
Placement matters!
Here’s a fun one. A sign for the hit TV show The Walking Dead (all about zombies) placed next door to a funeral home? From The Hangline I can’t decide if this is awkward, inappropriate, or hilarious. What do you think? Maybe because it’s so weird it gets attention – so it works??! Cheers Tony
How effective are billboards?
You know those big signs, usually on the side of the highway? Blink, and you’ll miss them. How effective are they really? An American advertising company put up some billboards to promote a fictional drug that supposedly makes you more popular. They didn’t include a website addrss, or any contact information at all, but the […]