Billboards are a big, popular and effective way to advertise your business to a lot of people at once. The best billboards are positioned on busy highways or intersections; just think of how many people would be seeing your message every single day if you had a billboard!
Why else are billboards the best way to go in terms of sign advertising, we hear you ask? Well…
Frequency and Repetition
As we said before, the best billboards are in busy areas where hundreds or thousands of people walk, ride or drive by each day; and that’s just one way! If they’re traveling to and from work on the same road, they will see the billboard more than once in a day. And if they drive the same route every day, the frequency and repetition of people being exposed to your message is high!
Bigger is Better
BAM! Billboards are pretty hard to miss. They’re big, bold, colourful and effective. The more your message sticks out, the more eyes you will have on it. Think about it, do you look at billboards when you’re driving? We know you do.
The Great Outdoors
Outdoor signage is effective because of its constant exposure to people. There’s no turning it off or shutting it behind closed doors. There is 24/7 exposure to the world and its consumers when your message is big and bold and out for everyone to see.
You may spend money on online advertising that no one or very little people will see. Or you may spend it on targeted a very specific demographic of people that may not actually be that effective. With billboard advertising, you are guaranteed exposure and you are targeting a wide and diverse market, who knows who will be interested?
So, if you’re after a sign that reaches a diverse and wide range of people 24/7, billboards are for you.
Contact NR Signs today to talk to one of our signage experts about your billboard ideas.