As a business, it’s important that your Gold Coast sign stands out – if it doesn’t, it’s not doing its job and bringing you customers.
There are a number of ways through which signs can be made to stand out.
1. Come up with a distinct slogan.
Make sure it’s short and catchy, as this will make people more likely to remember it. It should also be relevant to the business and reflect the needs of the customer.
2. Include your logo.
Including your logo helps increase brand awareness and differentiate you from your competitors. It should help your customers easily identify your brand – making it easier for them to come to you to buy. Make sure your signage fits in well with the colour scheme and style of your sign. This will make your brand more coherent and the sign more professional.
3. There’s no point having a sign if no one can see it! It’s extremely important to make sure your sign is well-placed.
Put it out the front of your shop, in the eyeline of people walking past, or in another relevant position. When positioning vehicle signs, make sure they’re clear, visible and any text is large enough to be read from a distance.
Having a sign that stands out will help brand your business and keep you top of mind – leading to more sales and increased brand recognition.