Shop Signs

Clients often ask us “Okay, what’s the best sort of sign for my business?”

The answer is always the same – “We don’t know – yet.”

Because even though we have 30+ years experience in producing great signs, what works for one business may not work for another.

You see, we need to ask some questions first so we can recommend the best solution.

Purpose Of Your Signs

There are thousands of uses for shop signage including:

  • Directions to your business
  • Awareness for your business
  • Are you trying to promote impulse purchases?
  • Advertising a Special/Deal/Product

Of course, what your shop sign will be used for will form an integral part of our recommendations.

Where Will The Sign Be Displayed?

For example, a top of store external sign for a 9-5 opening hours business will be completely different to a sign for a nightclub.

So once we know where your sign needs to be displayed (and we’ll get the measurements), we’ll be in a much better position to make a recommendation that works.

Visibility Factors

Visibility is the most important part of your sign – your sign has to get noticed and get noticed in the right way.

Here’s where we need to figure out how your sign will be viewed. Factors include:

  • Size of signage area
  • Distance of viewers
  • Competing signage
  • Target market demographics

Overall Design

Now we get into the specifics of what colours, font types and sizes, photos, headings and more to use.

This is based upon your message, your target market, along with the factors mentioned above.

For example, your key message needs to be visible from where potential customers will view it.

For that we assess the maximum readable distance, the best impact distance and the letter height.


Colour contrasts for shop signage is critical as well, to ensure the focus is on the key part of the message.

The Overview

As I hope you’ve seen from this shop sign Case Study, there are many elements that go into developing the right signage for your shop.

Through our many years of experience and expertise, we can ask the right questions to ensure you get the best possible solution.

Contact Us Today For More